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Tresemme - NY Fashion Week Mobile App
Role
Director of Creative Technology
Responsibilities
Frontend Development, User Experience & Design, Stakeholder Communications, User Testing, Project Management
As a premier sponsor for Fashion Week, Tresemme wanted to offer its customers a glimpse of the hottest trends straight from the catwalk. I designed and developed a mobile web app that pulled in real-time photos taken by an onsite photographer. Out of home signage was placed around the city to direct users to the app.
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